Specialist, Marketing

The Marketing Specialist plays a key role in increasing the visibility, engagement, and customer awareness of Colonial Farms, a retail garden center and agritourism destination. This position is responsible for developing engaging visual and written content, supporting marketing campaigns and promotions, and coordinating marketing activities across digital, social media, email, print, and other communication channels.

Working collaboratively with internal departments, management teams, and outside vendors, the Marketing Specialist helps promote products, events, workshops, seasonal offerings, and other initiatives designed to increase visitation, customer engagement, and in-store traffic. The position also supports the organization’s broader marketing efforts by maintaining brand consistency, monitoring basic campaign performance, and identifying opportunities to improve content and outreach.

The ideal candidate is creative, organized, collaborative, and comfortable working in a dynamic retail and outdoor environment. This individual should have a strong understanding of social media and digital content creation, excellent communication skills, and the ability to manage multiple projects and deadlines.

To apply, email a resume and references to Human Resources at hr@powellgardens.org.